We have known for some time now that Honda is more than just a driving economic force. In our community, the Honda plant in Lincoln employs 4,000 associates who turn out quality vehicles that are among the best selling cars in the country. But Honda here has also been a leader in the community, stepping up whenever it was needed to help local efforts to improve the quality of life in our area.
Now, in the wake of Super Storm Sandy that devastated New Jersey, New York and Connecticut, as well as other places, American Honda Motor Co, Inc. has pledged $500,000 to the American Red Cross for relief efforts in the affected areas. And, the company is also donating Honda products — portable generators and water pumps — for use by those who need them for relief and rebuilding efforts.
And, the parent company will match dollar for dollar any contributions made by local plants — including the Honda Manufacturing of Alabama plant in Lincoln. Judging on the past record of Honda associates, we would anticipate a nice gift from Alabama folks, matched by Honda’s parent company in America, will soon be on its way to the storm victims.
As we all remember, Honda and its operations were greatly affected by the tragic tsunami that rocked Japan last year. Its parts pipeline was interrupted and that could have caused layoffs in Lincoln. Instead, Honda worked out a plan to keep associates working or taking vacation days to avoid layoffs and weeks without pay. That plan showed Honda to be a company concerned not only with profits, but with keeping paychecks coming for those who depend on them for their living.
That same concern for others is now shown through the $500,000 donation for relief efforts. Honda’s reputation for quality automobiles is well known, and well deserved. We know it also deserves recognition for its commitment to providing assistance to those in need.
Japan is a long, long way from Lincoln. But Honda is truly a wonderful neighbor and we appreciate their role in our community.